Vova Saikov

Product Designer

Bring structure and bit of he-he to every team and project.

Yandex Pay

2025 → Present

Yandex Pay is one of Russia's leading fintech platforms, offering digital payments, BNPL services, and other financial products. Monthly users over 100 million people. Total payment volume more than $12 billion.

I’m responsible for offline payments flow, where I lead the launch of a new payment method through QR codes; and also lead some cross-selling initiatives.

Yandex Pay — waiting for cashier
Yandex Pay — payment QR code
Yandex Pay — tap to win a prize
Yandex Pay — QR payment introduction

There's more to come...

Yandex Games

2024 → 2025

Yandex Games is an international browser gaming platform that hosts over 35,000 web games and has a total audience of ~90M MAU. The service also ranks among the top-3 largest web-gaming platforms globally.

The focus of my work was on Live-Ops mechanics (player engagement). I launched several promotion formats for game developers. I also had a significant impact on the length of gameplay sessions

Yandex Games — mobile game discovery
Yandex Games — desktop catalogue
Yandex Games — engagement experience 5
Yandex Games — engagement experience 6
Yandex Games — engagement experience 2
Yandex Games — engagement experience 4
Yandex Games — engagement experience 3

Sellesta

2023 → 2024

Sellesta was an international SaaS startup founded by Yandex to help merchants launch advertising campaigns on Amazon and Mercado Libre without having to hire marketers and agencies.

I launched the Market Research feature and a tool for running AI-powered ad campaigns for Amazon merchants.

Sellesta — merchant tools 3
Sellesta — merchant tools 2
Sellesta — merchant tools 1
Sellesta — merchant tools 5
Sellesta — merchant tools 4

Experience

About

I've designed a lot of stuff from complex WMS (warehouse management systems) to silly gamification for a web-gaming portal. My strengths and passion is are structuring everything around me (I have a collection of manholes covers).

Also, I am passionate about nonverbal communication (sounds, gestures, animations, etc.). I even have a dozen different strange sounds that I recorded on my smartphone's voice recorder. I haven't figured out what to do with them yet, but someday I will.